Last year I had the pleasure of seeing Gary Vaynerchuk and Stephanie Ruhle in New York City at the 92Y. (1) During the evening Gary shared many insights on the nature of the new economic system that we are seeing develop and how we can survive and excel.
I have written before the current age has been called the Anthropogenic Era, the human era, because mankind is reshaping the geology and environment of the world. The economic system is adjusting to these changes taking place. The economic system set up 100 years ago does not behave or react the same way because the environment is different in which it operates.
The challenge I think is that the entire economic system is going through a stage of evolution, much like the medieval economy went through with the development of towns and the mercantile middle class, and just as the mercantile middle class and town was changed by industrialization. The change is painful. There are people who will resist the change (luddites). But change is inevitable because of the tools we develop. Gary observes “We are living in the luckiest time ever—all of us– because of this thing called the internet.”
At the end of the day I am an optimist. This statement would be shocking to many people I am sure, but it is true. I have faith in humanity, and the economic systems we construct.
Vaynerchuk’s latest book, “CRUSHING IT!” is a guidebook on how to think differently in this new age. In it he provides his view on the need for focus, self-awareness, and leadership. Combining these ingredients with “hustle”— Vaynerchuk’s patented term for raw effort, energy, and synergy—and you have a chance at being successful in this new age.
Most people are not built for success in this new world. Most people are not trained in entrepreneurship. Most people do not have the self-awareness and self-auditing to learn and grow.
To reboot your outlook and your thinking, Vaynerchuk’s book is a great starting place. But even as you are reading it, it is clear that the hardest work is what goes on in your own soul searching, self-examination, and critical analyses. To find your place in the new economy, and to succeed, you have embrace the change. You can only embrace change and make good decisions when you have self-awareness.
We are all need to embrace the change. It has already started. We see its disruption in our lives every day. Being aware, especially self-aware, gives us the power to choose a better course.
To learn more about how you can be better prepared for this new economic era, contact me at james.cox@FFGadvisors.com
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