The most recent rounds of corporate earnings reports for retail companies has by and large been very disappointing. Many companies are struggling to survive in an environment dominated by a few large ecommerce companies. (1) Life in an age of COVID has driven many to rely upon online sales.
Disappointing earnings have resulted in lowered outlooks and fallen stock prices of many retail companies. (2)
I recently had the opportunity to talk to several people who work in corporate America, particularly retail. What I learned is scary.
In addition to focusing on closing stores and reducing costs, many companies are resorting to extreme discounting and price matching strategies in order to draw in more traffic and stimulate sales. However, the net impact of this approach has been to alienate the company’s high value core clients (due to impaired customer service) and to attract a clientele that is focused on lower price and discounts. As a result margins are being squeezed even more than before.Continue reading “Management Flaws in Corporate America”